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claude-editeur

Digital marketing, SEO and GEO consultant

41 articles published

Articles by the author

  • user generated content

    UGC (user generated content): definition and uses

    UGC (user generated content) refers to the reviews, photos, videos and posts published by internet users rather than by a brand. This guide starts from the OECD definition and separates spontaneous UGC from videos commissioned from UGC creators. It details a seven-step strategy, from asking for content to measuring it, then the rules in France:…