Digital marketing guides
Digital marketing, from SEO to CRM
SEO, GEO, PPC, social ads, content marketing, branding, email marketing, CRM, web analytics, CRO, digital strategy and AI: each lever explained step by step, with dated sources and concrete examples.
Practical
Definitions, steps and worked examples you can apply.
Sourced
Figures link to dated primary sources.
Up to date
Guides are reviewed and dated at every update.
Independent
A partner tool is always disclosed as a sponsor.
Featured
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CSAT: calculation, scales and reliability of the customer satisfaction score
CSAT measures a customer’s satisfaction with a specific interaction. This guide shows how to calculate it, why the same set of answers can give 45%, 75% or 83% depending on the formula, which scale to choose, when to send the survey and how many responses a score needs to be reliable. It also presents the customer effort score, its complement in customer service.
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SERP: understanding and analysing the Google results page
A SERP is the results page Google displays after a query. It brings together ads, organic results, the local pack, related questions and, in France since July 22, 2026, AI Overviews. This guide explains what makes up each zone, who decides the order, how Search Console counts positions and how to analyse a SERP before creating a page.
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Lead nurturing: how do you bring your prospects to maturity?
Lead nurturing means guiding a contact who is not yet ready to buy, through a series of planned messages, to the meeting, the trial or the purchase. This guide explains how to build a workflow in seven steps, from the goal to the exit conditions, with the content to send at each stage. It ranks the signals to track and details what the CNIL recommendation of April 14, 2026 on tracking pixels changes. It sums up the French rules in B2B and B2C, how long prospects can be kept and measurement through Google Analytics 4 events.
Explore by topic
SEO
Understand and apply search engine optimization, from technical work to content.
40 articlesGEO
Be understood and cited by AI answer engines.
9 articlesSEA
Buy visibility on search engines without wasting budget.
5 articlesSocial media
Organic strategy and content.
Reference guideSocial ads
Paid advertising on social networks.
2 articlesDisplay, programmatic and affiliate
Banners, automated buying, partnerships.
1 articleContent marketing
Editorial strategy and formats.
10 articlesBranding
Brand positioning and identity.
2 articlesEmail marketing and automation
Campaigns, newsletters, workflows.
1 articleCRM and loyalty
Know and keep your customers.
3 articlesWeb analytics
Measure what really happens.
2 articlesCRO
Convert more visitors.
1 articleDigital strategy
Goals, plan, budget, KPIs.
Reference guideAI for marketing
Use AI in your daily work.
1 articleWhere to start?
Step 1 · Get started
Understand the basics
The essential concepts to get started.
Step 2 · Practice
Apply the method
Step-by-step guides to take action.
Step 3 · Go deeper
Take it further
Advanced topics and in-depth studies.