Digital marketing guides
Digital marketing, tested and explained
SEO, GEO and acquisition methods checked in the field, with dated sources and concrete examples.
Featured
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Brand content: definition, examples and rules
Brand content refers to the messages with an editorial appearance that a brand produces or commissions from a third party in order…
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White paper: definition and how to write one
In marketing, a white paper is a long, reasoned document, often a PDF offered in exchange for contact details, that helps a…
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Lead magnet: definition, examples and method
A lead magnet is a free resource offered in exchange for a visitor’s contact details. This guide compares formats by stage of…
Explore by topic
SEO
Understand and apply search engine optimization, from technical work to content.
32 articlesGEO
Be understood and cited by AI answer engines.
5 articlesSEA
Buy visibility on search engines without wasting budget.
3 articlesSocial media
Organic strategy and content.
Reference guideSocial ads
Paid advertising on social networks.
Reference guideDisplay, programmatic and affiliate
Banners, automated buying, partnerships.
Reference guideContent marketing
Editorial strategy and formats.
10 articlesBranding
Brand positioning and identity.
Reference guideEmail marketing and automation
Campaigns, newsletters, workflows.
Reference guideCRM and loyalty
Know and keep your customers.
Reference guideWeb analytics
Measure what really happens.
Reference guideCRO
Convert more visitors.
Reference guideDigital strategy
Goals, plan, budget, KPIs.
Reference guideAI for marketing
Use AI in your daily work.
Reference guideWhere to start?
Step 1 · Get started
Understand the basics
The essential concepts to get started.
Step 2 · Practice
Apply the method
Step-by-step guides to take action.
Step 3 · Go deeper
Take it further
Advanced topics and in-depth studies.
Tested
Every method is tried before it is recommended.
Sourced
Figures link to dated primary sources.
Up to date
Guides are reviewed and dated at every update.
Independent
A partner tool is always disclosed as a sponsor.