Why Elev8 Lab exists
Digital marketing changes faster than the guides that explain it. Search engines display AI-generated answers, ad platforms automate their bidding, and a lot of advice circulates without proof or date.
Elev8 Lab starts from a simple observation: a marketing director does not need recycled opinions, but verified methods to make decisions. Every guide starts from real practice, cites its sources and shows its last update date.
A site open to sharing
This site is not a showcase. It is a place to share: I publish what I test, what works and what does not.
It is also meant to gather other views. If you run marketing for a company, work as a consultant or CMO, or are simply passionate about the subject, I am interested in your experience. A method improves when it is tested against other contexts.
Who writes here
I am Baptiste Clair, a digital marketing consultant for eight years. My field: SEO, GEO (visibility in AI answer engines), SEA and social media advertising, with a data-driven approach.
- Organic growth of high-traffic websites, from technical audit to content strategy.
- SEA and Social Ads campaign management (Google Ads, Meta, TikTok), designed together with SEO.
- Support for B2B and B2C accounts, agency side and client side, from audit to implementation.
- Training in-house teams and clients in SEO and GEO.
My full background is on LinkedIn.
Tested
Every method is tried before it is recommended.
Sourced
Figures link to dated primary sources.
Up to date
Guides are reviewed and dated at every update.
Independent
A partner tool is always disclosed as a sponsor.
What you will find here
- Reference guides by topic: SEO, GEO, SEA, content, data, strategy.
- Documented tests, with their protocol and results, including when they are disappointing.
- Resources ready to use: checklists, templates, tool sheets.