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Tests and experiments

The tests and experiments of Elev8 Lab: protocol, data and conclusions, including when the result is surprising.

This page brings together the tests and experiments of Elev8 Lab. We ask a precise question, test it on real websites, and publish the method and the results so that you can reproduce the test.

Upcoming tests

  • AI Overviews: which page formats are cited most often as sources?
  • Structured data: does it have a measurable effect on citations in AI answer engines?
  • Content updates: what is the real gain after rewriting an old article?
  • Title and meta description: how often does Google rewrite them, and why?

Suggest a test

Do you have a question that nobody settles? Suggest it: the best ideas become tests published here.

How a test is published

  1. A precise question and a hypothesis.
  2. A protocol: websites, period, measurement.
  3. The raw results, then how to read them.
  4. The limits of the test and what it does not prove.