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Heading tags, from H1 to H6, give a page its outline. Google says it does not penalise an imperfect order, but a clear structure helps it understand the content, serves as a fallback title in the results and shapes how people who use a screen reader navigate. This guide separates what Google really says from…

Google Search Console is free, yet many sites only use one screen: the clicks curve. This guide goes further. It explains how to set up a Domain property, which reports to open first and how often, how to read the Performance report without being fooled by average position, and how to separate branded queries from…

A page missing from Google’s index does not exist in its results. Yet Google indexing is neither automatic nor guaranteed: the search engine crawls, analyses, then decides. This guide explains how indexing works according to Google’s documentation, how to check a page’s status in Search Console and how to get your site indexed on Google…

The Google My Business listing is now called Google Business Profile. It is free, shows your business in Google Search and on Google Maps, and remains the first lever of local SEO. This guide follows the whole cycle: creating the profile, verifying it with the method Google offers, accessing it and giving an agency access…

EEAT, for Experience, Expertise, Authoritativeness and Trustworthiness, is the framework Google uses to describe quality content. It is not a score or a single ranking factor, but a set of signals its systems try to recognize, with a higher bar on topics that affect health, money or safety. This guide draws on the rater guidelines…

Duplicate content often causes more worry than it should. Google does not penalize ordinary duplicates: it picks one and sets the others aside. The real cost is more discreet, with the wrong URL in the results, scattered links and a bot crawling copies. This guide explains what Google says about duplicate content, where it comes…

Crawl budget is one of the most quoted notions in technical SEO, and one of the most misunderstood. Google defines it precisely: a capacity limit, set by the health of your server, and a crawl demand, set by the interest of your pages. Its documentation, updated in July 2026, also says who should care: very…

Core Web Vitals are the three metrics Google uses to judge the real experience of a page: how fast the main content displays, how responsive it is to clicks and how stable the layout is. They count in rankings, but they break ties between relevant pages rather than winning you a position. This guide gives…

When several addresses show the same content, Google keeps only one of them as the canonical URL. You can steer this choice with the canonical tag, a redirect or the sitemap, but Google treats your preference as a hint and can override it if your signals diverge. This guide explains where duplicates come from, which…

A backlink is a link published on another site that points to a page on yours. Google has used them since its creation to discover pages and estimate their popularity, but not all links are equal. This article breaks a backlink down element by element: the destination URL, the anchor, the rel attribute. It explains…