Baptiste Clair

On-page SEO covers everything you optimize on the page itself: content, title tag, meta description, headings, URL, images, internal links and reading experience. It is the lever you fully control, without depending on partners or developers. This guide reviews the levers documented by Google, dismisses the common beliefs it explicitly rejects, and offers a method…

The meta description sums up your page in one or two sentences. Google can show it under the title of your results, but most of the time it builds the snippet from the content: a 2020 Ahrefs study found it rewrote the description in nearly two cases out of three. It does not affect rankings,…

SEO log file analysis is the only method that shows what Googlebot actually does on a site: pages crawled, frequency of visits, response codes received. It complements the crawl and Search Console, without replacing them. This article explains what a log file contains, when the analysis becomes useful, how to carry it out step by…

Keyword research tells you what your audience really types into Google, how many people do so and what content they expect. Done well, it does not produce an endless spreadsheet but a content plan: one intent, one page. This guide details the criteria for choosing a keyword, the limits of the volumes shown by tools,…

React, Vue, Angular: many sites build their pages in the browser. Google can run JavaScript, but with a delay, and most AI crawlers do not run it at all. This JavaScript SEO guide explains how Google processes a JS page in three phases, which flaws cost visibility, and how to choose between client-side, server-side and…

Internal linking connects the pages of the same site. For Google, these links are used to discover your content, to spot what matters most and to understand its topic. For readers, they map out the logical next step of their visit. Many rules circulate on the subject, often without a source: silo, cocoon, only the…

Heading tags, from H1 to H6, give a page its outline. Google says it does not penalise an imperfect order, but a clear structure helps it understand the content, serves as a fallback title in the results and shapes how people who use a screen reader navigate. This guide separates what Google really says from…

Google Search Console is free, yet many sites only use one screen: the clicks curve. This guide goes further. It explains how to set up a Domain property, which reports to open first and how often, how to read the Performance report without being fooled by average position, and how to separate branded queries from…

A page missing from Google’s index does not exist in its results. Yet Google indexing is neither automatic nor guaranteed: the search engine crawls, analyses, then decides. This guide explains how indexing works according to Google’s documentation, how to check a page’s status in Search Console and how to get your site indexed on Google…

The Google My Business listing is now called Google Business Profile. It is free, shows your business in Google Search and on Google Maps, and remains the first lever of local SEO. This guide follows the whole cycle: creating the profile, verifying it with the method Google offers, accessing it and giving an agency access…